Museum of natural history Essay Example | Topics and Well Written Essays - 500 words

Museum of natural history - Essay Example An enormous component of my fascination with them is their use of sword like items which have great meaning to their culture. My specific choice of swords is the Phurba. Some say that they were in use during the time of Shakyamuni Buddha, over 2500 years ago, particularly in the indigenous communities of Tibet. Others speculate even earlier origins. Padmasambhava is credited with the invention of the phurba. During the struggle against the demons that were fighting the establishment of Buddhism in Tibet, he is said to have pulled out a peg from the tent of a non-believer and, using the peg to nail down evil spirits, consecrated the ground on which the Samye Monastery was established in the eighth century. This simple peg became the Phurba, an important tool of religious practice that is used to this day. The Khadga is known as the fire sword which is paired with phurba. The Bodhisattva Manjursi, who is the embodiment of wisdom, is shown wielding the symbol of enlightenment. The fire is used to destroy the darkness of ignorance by the fiery rays which burst from the end of the sword. Wisdom is the sword that slices away illusion and wisdom is the final symbol of awareness. The first cut of the sword of wisdom is the decisive one, which is the dawn of enlightenment.

Interim report Research Proposal Example | Topics and Well Written Essays - 1250 words

Interim report - Research Proposal Example Branding is one of those practices that enable businesses to attract and retain customers, who always make comparisons between brands to arrive at the best one that effectively meets their goals and objectives. Having a good business brand is essential in differentiating the goods and services produced by a business to those produced by other businesses1. Additionally, successful business brands and the branding process is essential towards driving customer loyalty. It is important for businesses to understand that the branding process is not meant for multinationals along; instead, it has to be made by all businesses that designs and produces goods and services for people. Brands, as used in business activities can be described from two important approaches, first, a brand can be looked at as a special mark, symbol or image the distinguishes businesses and products of one company to another2. Secondly, branding can be looked at in terms of the thoughts and perspectives that people often have on the business and the products it offers. The process of building successful brands plays an important role in the customers’ decision-making process over products and services they want to buy. In most cases, customers will often go for popular business brands; they often tend to think that these brands have been made under the highest standards. This paper examines the process of creating effective business brands as well as how they help to improve business functions. Brand strategy in business functioning refers to the systematic plan that defines the vision of the business and articulates how the business carries its functions in achieves set goals and objectives3. The strategy illustrates how the business creates its demand and attractiveness for clients that have to make a choice among many products being offered by other business rivals in the environment. It is important to